NAMAKTHEORY VOTE A FLAVOUR

SODA FRANCHISE · LUCKNOW-BORN · INDIA-READY

BRING THE
FIZZ TO
YOUR CITY.

Explore a Namak Theory city-wise factory and distribution partnership—backed by a bold brand, distinctive ₹10 products and full desi attitude.
CHECK YOUR CITY →SEE THE PARTNERSHIP →
Three Namak Theory Desi Jeera bottles held outdoors in Lucknow
BORN INLUCKNOWBUILT TO TRAVEL

NAWAB FLAVOUR.
STREET PRICE.

₹10accessible MRP
160 mlpocket-size format
02current bold flavours
03surprise products coming

THE PARTNERSHIP MODEL

LOCAL POWER.
ONE LOUD BRAND.

We are speaking with serious operators who understand their city and want to build a long-term beverage distribution business.
01

PRODUCT &
PRODUCTION

Guidance around the approved product portfolio, manufacturing standards and a consistent Namak Theory experience.

02

BRAND &
PACKAGING

A distinctive shelf identity, approved packaging direction and brand assets designed to stand out at street price.

03

MARKETING
SUPPORT

Launch communication, retailer-facing material and campaign direction adapted for your local market.

04

DISTRIBUTION
ROADMAP

A practical city rollout conversation covering retail reach, territory planning and route-to-market priorities.

A retail-ready lineup of Namak Theory Imli Tadka bottlesREAL PRODUCT · REAL SHELF PRESENCE

WHO SHOULD APPLY

YOU KNOW
YOUR CITY.

  • ✓ Entrepreneurs committed to building an FMCG beverage business.
  • ✓ Existing beverage, food, retail or distribution operators.
  • ✓ Partners able to meet applicable manufacturing and food-safety requirements.
  • ✓ Teams with a credible local retailer and distributor network.

Commercials depend on your city and setup. Investment, capacity, margins and territory terms are shared only after a location and partner review.

FROM HELLO TO LAUNCH

FOUR CLEAR
STEPS.

  1. 01

    SHARE YOUR CITY

    Tell us your location, background and preferred partnership format.

  2. 02

    DISCOVERY CALL

    We understand your market, operating experience and ambition.

  3. 03

    FEASIBILITY REVIEW

    Territory, infrastructure, capacity and compliance are evaluated.

  4. 04

    COMMERCIAL PROPOSAL

    Approved partners receive the relevant scope, support and terms.

STRAIGHT ANSWERS

BEFORE YOU
CALL.

How much investment is required?

It varies by city, partnership format, production capacity and the infrastructure you already have. We share numbers only after reviewing the location and partner profile.

Is this opportunity only for Lucknow?

No. Namak Theory is born in Lucknow and is considering suitable city-wise partners across India, subject to territory availability and approval.

What products are currently available?

Desi Jeera and Imli Tadka are our current 160 ml, ₹10 MRP masala soda flavours. Three surprise products are also in development.

Is a territory automatically exclusive?

No territory is promised before evaluation. Any exclusivity, performance conditions and boundaries must be written in the final agreement.

YOUR CITY COULD BE NEXT

LET'S BUILD
THE FIZZ.

Send your city and business background. Our partnership team will take it from there.START ON WHATSAPP →Partnership subject to evaluation, territory availability, applicable licences and a signed agreement.